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Interactive Policy Experience

The world’s biggest losses. The loudest ads.

Australians lost about $25 billion to gambling in a single year — the largest per-person losses on Earth — while the ads run through every match and every feed. Our plan bans them, and regulates the industry like the harm it causes.

Health & WellbeingGambling Reform

244.3bnDollars bet in 2022–23On legal gambling alone.
25bnDollars lost in a yearThe world’s largest per-person gambling losses.
792Dollars lost every secondAround the clock, every day of the year.
1National regulator we’d createA National Casino Regulator and Online Gaming Ombudsman, per the Bergin Report.

The national loss ticker

Started counting when you opened this page.

$25bn/year ≈ $792 every second.

The plan at a glance

Ban the ads — everywhere

Free-to-air, radio, streaming, social media and billboards. The normalisation ends.

Cut the sport tie-in

Discourage offshore platforms carrying Australian gambling ads — with fines for local businesses using them.

One national regulator

Casino regulation federalised: a National Casino Regulator and an Online Gaming Ombudsman.

Harm reduction first

Regulate the industry by its damage, not its donations.

A Saturday of footy, twice

The same match, with and without the gambling machine attached.

Today

  • Odds read out like scores
  • Kids naming betting brands with team names
  • $25 billion lost a year, records every year
  • Regulators fragmented and outgunned

Our plan

  • The game, without the odds
  • No gambling ads on any screen or street
  • A national regulator with actual reach
  • Losses treated as harm, not growth

The full policy

Word for word — the platform as our members wrote it.

The Issues

Australians bet a staggering $244.3 billion in 2022-23 on legal forms of gambling and lost around A$25 billion that year, representing the largest per person losses in the world.

Gambling has grown to become normalised in Australian culture, encouraged by gambling advertising and the link to sport.

Almost nine out of ten sports betters are men but women, who were once largely excluded from gambling, are now targeted by the betting sector, made easy by the ready access to gambling on smartphones.

Clever marketing, weak regulation, and technologies such as sports betting apps and online casinos are increasing opportunities to gamble.

Nearly half of gamblers are at risk of, or already experience harms from gambling. These include financial hardship, relationship breakdown, domestic violence, poor work productivity, criminality, insomnia, depression and suicide.

Children are being groomed to gamble by advertising and some even have sports betting apps and accounts.

The Federal Government has ‘deferred’ any reforms that might have protected children and gamblers. The Parliamentary inquiry — You win some you lose more — initiated and chaired by the late Peta Murphy, made 31 unanimous recommendations mostly on advertising of gambling. None has been implemented to date.

Our Plan

  • Ban gambling advertisements on platforms including free-to-air TV and radio, paid streaming services, social media and external billboard-type advertising.

  • Consider additional measures to strongly discourage overseas-based media platforms displaying advertisements for gambling that allow Australian gambling. This could include fines for Australian businesses using those platforms (End Gambling Ads).

  • Transfer the responsibility for casino regulation to the federal government and establish a National Casino Regulator and Online Gaming Ombudsman, as recommended by the Bergin Report.

  • Enforce current money-laundering laws, require casinos to implement programs, training and controls with independent testing for compliance — Australia is a hot spot for global money laundering, much of it occurring in casinos.

  • Ban cash, cryptocurrency, or other anonymous payment mechanisms to place bets and to receive winnings using any digital platform or electronic gaming device, and ban such transactions over designated thresholds for other forms of gambling.

  • Require all gambling transactions to be categorised on bank statements as ‘gambling or wagering’ in order to provide feedback to individuals on their transactions.

  • Extend the current online National Self-Exclusion Register to include all forms of gaming and provide options for self-exclusion registration with banks in addition to betting agencies. Some banks already allow gambling blocks including Bank of Melbourne (credit cards only), Commonwealth Bank, NAB and Westpac (debit and credit cards).

For children under 18:

  • Enforce strict proof of age before entering gaming venues.

  • Legislate against the use of microtransactions in online games available to children.

  • Ensure that understanding of the harms of gambling is part of the curriculum in personal development, health and physical education in all high schools.

  • Provide focused support for children whose parent has been identified as a problem gambler and the partners or spouses of problem gamblers.

The Evidence

According to the Australian Institute of Health and Welfare, Growing up in Australia found approximately 1 in 6 (16%) of Australians aged 16–17 participated in underage gambling in the 12 months prior to the survey (most commonly private betting). Two years later (when aged 18–19), almost half (46%) of the same cohort reported having spent money gambling.

Vested interest is playing out and looks like winning. Governments, particularly state governments, have vested interests too. In financial year 2020 Australian governments raised around $5.8 billion in revenue from gambling. The year before it was an all-time high of $6.6 billion.

Sport, television and a revolving door of former MPs and lobbyists are all deeply enmeshed in gambling and this has become a powerful force to reckon with.

Embarrassing to us all was the Prime Minister’s claim that banning gambling ads will drive people offshore. Yet another excuse for the status quo.

References

  • What has happened to gambling reform under Labor? It’s simple — the government has been cowed by vested interests.

  • End Gambling Ads.

  • The Pokies Play You.

  • 2019 Gambling Reforms.

  • Australia is a hot spot for global money laundering.

  • Study finds online gambling doubled in past decade.

  • Second National Study of Interactive Gambling in Australia.

  • Extent of, and children and young people’s exposure to, gambling advertising in sport and non-sport TV.

  • Plans to cut Crown pokie players’ losses on ice amid feasibility fears.

  • ‘The deceit, the crime, the destroyed lives’: How Australia lost its gamble on casinos.

  • Credit card ban looking likely.

Make it happen.

Policies like this only become law when enough people push. Push with us.

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